Sett is a line of dog products, sold at Petsmart, for a man and his dog. For a more traditional middle-aged man who appreciates the finer things in life, Sett's design is heavily inspired by the Scottish Highland games, where the ultimate show of athleticism, tradition and pride are represented by the Scottish tartan plaid.

The product line includes: flying dish toy, training clicker, retractable leash, protective automobile seat cover, silicone travel bowl, doggie bags and a leather collar.